The study was designed to explore how direct marketing can lead to impulsive gambling. Participants reported that they were overwhelmed by the amount of direct marketing they received, both from known gambling companies and unknown ones. Some participants reported that direct marketing was aggressive and constant, while others emphasized that it was a source of conflict between their abstinence and gambling. This study examined the relationship between the ecological factors affecting access to and availability of gambling sites and the way participants responded to direct marketing. The findings suggest that coping mechanisms should be incorporated into gambling treatment.
The increased engagement with gambling companies led to changes in promotion and the development of new forms of direct marketing. For example, turnover requirements related to bonuses and free credits were decreased, while certain participants were offered custom arrangements, such as receiving a fixed percentage of their losses over a certain period. Such เว็บตรง marketing tactics were aimed at improving the user experience and creating a sense of loyalty in gambling customers. However, they may also be a distraction for some players, who are prone to losing control.
Regulation of gambling marketing practices is crucial in assessing its influence on gambling behavior. Norway has a strict law prohibiting the marketing of gambling products through state-regulated companies. This has led to a decrease in GD rates. This research needs to be repeated to confirm the effects of direct marketing on gambling. However, it does suggest that direct marketing is a more effective way to influence gambling behavior than indirect methods. To do so, we must first examine the various regulatory frameworks that govern gambling marketing, and then design a study that is both rigorous and reliable.