Football - The Sport UK Olympic Advertisement

The Sport TV advertising campaign is a huge success in many ways, but the people responsible for the results don't always think about the impact they have on the psyche of their audience. Casino UFABET is one of those ads. This advert has been in circulation for a number of years and it has stayed at the top of many people's choice of the most annoying commercials of all time.
What exactly is UFABET? It is one of the new official slogans for sport, used by the British Olympic Committee (BOC) to endorse the provision of gaming venues for people interested in the Olympics. It's an interesting catchphrase, which is based on an old sports news cycle, relating to the development of gambling in the north of England. It first appeared in print, appearing in the sports page of The Times newspaper back in 1994.
The full headline for UFABET was "UK Gambling is popular in Northern England." The commercial was sponsored by the London Laundry, a leading company in providing customers with goods in the north of England. The advert was intended to be funny, which made it a lot more so, as opposed to the actual Sports UK TV campaign.
The UFABET caption, though, included a call for the British government to give out a license to licensed premises in the north of England for betting and gaming. The BOC used the issue to call for the regulation of gambling in England, including the banning of certain types of businesses from operating in certain areas. They also called for a general ban on the kind of advertising that preceded the Olympics, in the area surrounding the Games.
Despite the offensive tone of the UFABET ad, it still managed to get some responses. Many of these comments along the lines of "well it's better than other times"Meh I'd prefer something less garish." Many more people liked it however, and it soon became one of the most popular TV ads during the run of the Olympics.
Many people believe that the British Olympic Committee released UFABET to capitalize on the Olympics, as one of the main goals of the BOC was to encourage people to come to the Games, with or without money. Others believe that they released the advert after they realized that they could get publicity for it in print form. Still others say that they just made the ad to get the word out about gambling in the north of England. 
At any rate, UFABET managed to provoke enough ire from the public to really cement itself as a popular ad. It was one of the first to take a traditional sports news cycle and turn it into a national joke. The funny parts of the ad were in how many people laughed when they saw it, rather than the sporting aspects of the piece. 
Though there is no denying that UFABET did catch on as a national joke, it was not the first time that sporting events have had a little bit of humor attached to them. ข่าวกีฬาล่าสุด and reports have become a staple of the American media and many different forms of news reporting are quick to acknowledge the comical side of their work. Whether it was due to UFABET or another equally bad commercial, sports news is still a big part of what Americans watch.

Share this

Related Posts

Previous
Next Post »